06.11.2025

The shift towards #OnlineRetail in the last 20 years, accelerated during the COVID-19 pandemic, has changed the traditional #Go-to-market model for companion animal products in the US.​

Key changes include:​

• Distributor disintermediation​
• Increasing use of online platforms for fulfilling pet prescriptions ​
• B2B e-commerce aggregators entering the market (e.g. Vetcove)​

If you want to learn more about how the new developments and players are disrupting the companion animal value chain, visit our latest Animal Health Industry Report written in collaboration with @AnimalHealthInnovation here: https://sc.group/animal-health-industry-report/​

#ValueChain #Disruptors #OnlineChannels #AnimalHealthTrends