Purina Advances Veterinary Engagement with Senior Dog Nutrition Partnership and New FortiFlora Diarrhoea Response Kit

Purina is deepening its veterinary professional relationships on two fronts simultaneously — launching an educational partnership with the USA Senior Dog Veterinary Society to address the growing senior canine population, while introducing the FortiFlora Diarrhoea Response Kit, a two-step clinical protocol designed to reduce antibiotic use in acute digestive cases.

Purina has partnered with the USA Senior Dog Veterinary Society to provide veterinary professionals with targeted resources on nutrition and wider care for ageing canine patients. The initiative reflects a broader industry shift toward proactive senior-pet medicine as older dogs become increasingly common in US households.

Dr RuthAnn Lobos, senior veterinarian at Purina, noted that subtle changes in muscle condition, mobility, cognition and digestion can emerge before more obvious decline — creating opportunities for earlier clinical intervention. The collaboration will include webinars led by board-certified veterinary nutritionists, with continuing education credit available. The first session, “Feeding the Healthy Senior Dog: Nutrition Strategies for Proactive Aging”, is scheduled for 6 August, presented by Purina veterinary nutritionist Martha Cline.

Purina also notes that older dogs currently lack specific nutritional standards from the Association of American Feed Control Officials, leaving clinicians to tailor advice to each animal’s health and life stage — a gap the partnership aims to help address.

Separately, Purina Pro Plan Veterinary Supplements has launched the FortiFlora Diarrhoea Response Kit, a two-step system for managing occasional acute diarrhoea in dogs and cats. The kit pairs short-term Response stick packs containing kaolin and pectin with a follow-on transition to FortiFlora or FortiFlora PRO Synbiotic Action, which incorporates Enterococcus lactis SF68 alongside psyllium prebiotic fibre.

Cline described the kit as giving clinicians another tool to help patients recover faster while providing owners with a straightforward at-home protocol. Available exclusively through veterinary channels, it is intended for episodes linked to travel, boarding, dietary change or stress.