07.10.2025
Customer Segmentation Part 2
- Customer segmentation is essential for designing a targeted go-to-market approach.
We’ve already looked at clinic ownership, species focus, service mix and clinic sizes. But there’s one more layer: team structure changes and digital presence.
📌 ~10% of all clinics update their profiles each month – team members, influence access, relationships, and buying decisions
📌~16% of all clinics demonstrate a mature level of digital presence – actively engaging across multiple platforms
📌~15% of all vets are based in clinics with 11+ vets — concentrated opportunity for key account management
At #StonehavenAnalytics, we track monthly team changes and digital maturity — helping animal health companies stay ahead of shifts in influence, visibility and engagement potential
These dynamics impact everything from:✔️ Salesforce design✔️ Account prioritization✔️ Channel mix
Subscribe to the #StonehavenAnalytics database of Vet Clinic Profiles to see these changes every month. Contact Chad Terrell to learn how.
#CustomerSegmentation #FieldForceStrategy #GoToMarket #VeterinaryInsights
Contact Us
Matthias Hofer
Managing Partner
Jürg Baggenstoss
Partner
Chad Terrell
Head of
Business
Development
Contact Us
Matthias Hofer
Managing Partner
Jürg Baggenstoss
Partner
Chad Terrell
Head of
Business
Development
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