PetAg expands its partnership with Tractor Supply Co. to include new dog and livestock nutrition products

PetAg is broadening its presence at Tractor Supply Co., introducing new dog wellness and livestock nutrition products, strengthening a decade-long partnership amid rising demand for targeted animal supplements.

PetAg is widening its presence at Tractor Supply Co. as the rural retailer continues to expand its animal health offering with more nutrition products for dogs and, in some cases, livestock.

The latest rollout builds on a partnership that has lasted more than a decade and will bring PetAg’s new Dyne Soft Chews and five further Esbilac products to Tractor Supply stores from August. According to the company, the move is intended to strengthen the retailer’s dog wellness range while meeting demand for supplements and stage-specific nutrition.

PetAg said the Dyne Soft Chews line, developed with veterinarians, includes four formulations aimed at joint health, calming, digestion and immune support, and endurance and vitality. The products are designed around targeted ingredients such as UC-II collagen, L-theanine, ashwagandha, probiotics and omega-3s.

The Esbilac additions will include Healthy Development Powder, Powder, Goat’s Milk Powder, Healthy Aging Powder and Ready-to-Feed Liquid, broadening the brand’s puppy and ageing-animal nutrition options.

Pet Food Processing reported earlier that PetAg had also added Goat’s Milk KMR and a high-calorie liquid nutritional supplement for livestock to Tractor Supply’s assortment, underlining the retailer’s interest in serving hobby farmers, breeders and pet owners in rural markets.

PetAg has been extending Dyne more broadly as well. The company recently launched the soft chews nationally, with retail availability also noted at other outlets, including Walmart, Walmart.com and Amazon.

Source: Noah Wire Services