Animal Health is a dynamic and essential sector, and it encompasses a wide range of products, services, and research dedicated to improving the health, productivity, and well-being of animals. From veterinary pharmaceuticals and vaccines to nutritional supplements and innovative digital medical devices, the Animal Health industry plays a pivotal role in ensuring the health and longevity of companion animals and farm animals.
As passionate advocates for progress, we work closely within this industry to navigate complex challenges, drive innovation, and develop tailored strategies that capitalize on emerging opportunities. Our deep expertise in the Animal Health sector empowers companies to enhance their product portfolios, optimize commercial operations, and accelerate growth.
Companion Animal Health's global markets are significantly different than Farm Animal markets. In Companion Animals the bond between pet owners and their pets is often intense and deeply emotional, with a relatively high spending propensity for prevention and cure of diseases – even throughout times of recession and economic adversities. The industry is changing rapidly with numerous trends: Consolidation with the rising influence of corporate vet clinics and buying groups, strong innovation activity driven by start-ups and established companies, strong growth in non-prescription OTC markets, and the rapidly evolving adjacent technologies such as diagnostics, medical devices, and digital sensors.
The Farm (or Food) Animal Health business differs from the Companion Animal Health business. It focuses a lot more on the B2B-related aspects of improving farm operations around productivity, profitability, and the health of animals. This requires a different way of commercializing any product or service offering – depending on the ability to demonstrate value through economic and financially grounded cost-benefit data. Like Companion Animal Health, the Farm Animal Health business faces dynamic changes, such as global sustainability, consolidation of farms and integrators, and the rapid expansion of digitally enabled innovative farming technology as well as adjacent innovations to meet human protein demand at reasonable production costs.
Leveraging our deep industry knowledge and expert network, we assist clients in creating effective commercial strategies that drive growth and success in the field.
Commercial DD, M&A, Transactions
We offer specialized support in M&A and other transactions within the Animal Health domain. Our services encompass target identification, due diligence, end-to-end transaction process management, negotiation support, and strategic integration planning. Leveraging our in-depth knowledge of the industry and M&A dynamics, we facilitate seamless transactions from start to finish with a strong commitment to value optimization and a disciplined, expeditious process.
Commercial Resource Optimization
Achieving accelerated growth is the ultimate goal for commercial resource optimization. How you allocate your sales force’s time and resources across customers and brands has an over-proportional impact on sales and profitability without adding additional cost to the business. For more than 30 years we have specialized in helping our clients improve customer segmentation, sales force size and structure, and how to optimally allocate your commercial resources for new launches and the existing portfolio. Our latest offering even includes finding the optimum sales and marketing mix across multiple channels of customer engagement, ranging from face-to-face to pure digital ways of serving your customers.
As part of our commercial resource optimization consulting services, we have developed a range of unique software solutions that help us carry out deep and complex analyses quickly and very efficiently. The technology handles the details, freeing up our project teams and our clients to focus on what matters. We have generated CallMix, SizeMix, DataMix, and AlignMix software suites, delivering comprehensive and fast analysis. Our flagship brand and number-one selling sales territory design software is AlignMix. AlignMix creates balanced, productive sales territories in record time. We help you along the way, avoiding pitfalls and benefiting from best practices in realizing incremental growth from optimized territory design.
Data & Analytics
Data-driven insights and market intelligence are increasingly vital across industries. In Animal Health, the need for comprehensive market data and real-world evidence is apparent. Leveraging our expertise, we seek to address this gap by delivering accurate market analysis and insights to enhance stakeholder understanding of industry dynamics.