Study reveals communication gap fueling vaccination misconceptions among cat owners

A survey across 14 countries highlights persistent misconceptions and a communication disconnect between veterinarians and cat owners, impacting preventive care decisions.

MSD Animal Health has highlighted a persistent gap between cat owners and veterinarians on vaccination, after a survey across 14 countries found that misconceptions still shape decisions about preventive care.

The study, presented at the 2026 World Feline Congress and published in Veterinary Sciences, drew on responses from 1,330 veterinary surgeons and 5,071 cat owners. It found that 27 per cent of owners who do not vaccinate their cats believe indoor animals do not need jabs, while the same proportion said healthy-looking cats do not require them. By contrast, 69 per cent of veterinarians said vaccination is one of the most important measures for feline health, yet only 16 per cent of owners placed it among their top three priorities.

The findings suggest that veterinary advice remains the most influential factor in owners’ decisions. Nearly six in 10 owners said veterinarians were their most trusted source of information on vaccination, and 57 per cent of those who vaccinated their cats said the decision was directly shaped by veterinary recommendation.

Researchers also identified a communication gap. More than half of veterinarians cited lack of information and misinformation as key barriers to compliance, but only 23 per cent said they regularly share educational material on vaccination.

MSD Animal Health said the results underscored the need for clearer, more consistent dialogue to improve uptake and strengthen preventive care.